크래프톤 배틀그라운드, 외계 위협에 맞서는 '제노포인트' 공개

PUBG: BATTLEGROUNDS is strategically diversifying its gameplay by introducing 'Xeno Point,' a cooperative PvE roguelite mode that deviates from its traditional military realism toward a sci-fi cosmic horror theme. The high-profile collaborations with Stellar Blade and aespa demonstrate a sophisticated strategy that merges gaming and K-pop IPs to enhance player engagement and expand the brand's cultural footprint.