크래프톤 배그 e스포츠, 네이버 치지직서 팬 접점 넓힌다

Crafton and Naver's partnership integrates PUBG esports with Chzzk to create a comprehensive content ecosystem that drives audience growth across multiple touchpoints. This strategic move leverages exclusive content and IP licensing to strengthen the connection between casual players and esports fans. The collaboration signals a broader shift in esports toward consolidated streaming platforms and multi-channel content strategies.