[콘텐츠칼럼] OTT 승부처는 '데이터'…K-OTT, 체급부터 키워야

The article reveals that data analytics has become the decisive competitive weapon in the OTT industry, moving beyond simple viewership metrics. With Netflix's overwhelming data advantage accumulated from 300 million global subscribers, Korean OTT platforms must merge to build adequate data scale and expand globally, or risk obsolescence in the AI-driven content ecosystem. This underscores how data-driven flywheel effects determine platform survival and growth in modern streaming competition.