[콘텐츠 큐레이션] 전형적 틀 깬 활약상…OTT 달군 여성 서사 5선

Major OTT platforms are increasingly centering female-driven narratives as a dominant content category, reflecting a fundamental shift in the media industry's commercial priorities. Audiences are strongly resonating with female characters that break traditional stereotypes—displaying charisma, expertise, and leadership—driving both high viewership and intensive audience engagement. This trend signals a market-wide reorientation toward women-centered storytelling that will likely shape content production strategies across the industry.