[콘텐츠 큐레이션]대본은 없다…솔직한 웃음 주는 요즘 예능

As audiences face fatigue from scripted entertainment and artificial content, OTT platforms (TVING, WAVE, Coupang Play, Disney+) are capitalizing on demand for authentic, unscripted comedy and reality variety shows. These platforms are delivering raw, spontaneous humor from real situations to address modern viewers' limited media consumption time and emotional exhaustion from workplace artifice. This shift represents a significant content strategy evolution where authenticity becomes the key differentiator in competitive streaming markets.