[콘텐츠 인사이트] 게임 매출, 앱마켓 밖으로…직접 결제가 판 바꾼다

Google's opening of external payments is catalyzing a structural shift in mobile gaming economics, moving power from app-store-centric platforms to developer-controlled DTC channels. This transition enables game publishers to capture first-party customer data and drive 3x higher average order values through direct relationships, fundamentally reshaping competitive dynamics. For stakeholders across gaming, fintech, and payment services, this represents a high-stakes reconfiguration of the industry's revenue ecosystem.