콘진원, 브라질서 K-콘텐츠 비즈위크 개최…MOU 12건 체결 성과

This event showcases K-content's strategic expansion beyond K-pop and K-drama into animation, educational content, and character IP, marking a shift from cultural appeal to substantive business partnerships. The $7.13 million in contracts and 12 MOUs demonstrate Korea is building concrete market presence in Latin America, positioning the region as a key growth opportunity.