코웨이 비렉스, 호텔형 프레임으로 프리미엄 수면 시장 정조준

With Korean adults averaging only 5 hours 25 minutes of sleep at 82% efficiency, Coway's BEREX hotel-style bed frame taps into growing demand for premium sleep environments. The product merges interior design aesthetics with functional sleep technology, reflecting a market shift where bedrooms evolve from mere sleeping spaces into lifestyle-focused design statements. This addresses expanding consumer willingness—particularly among newlyweds—to invest in high-quality, design-forward sleep solutions.