케이블업계 “프로그램 사용료, 수신료 수익의 90% 초과…산업 존속 위기”

Cable operators' sustainability erodes as OTT-driven content inflation pushes licensing costs to 90%+ of subscription revenue, while bundling practices by multi-channel providers eliminate competitive flexibility. Weak regulation enables cost externalization rather than market-driven competition, creating an unsustainable position for legacy distributors by 2029. This reflects a structural shift where OTT platforms use content supply leverage to undermine traditional broadcast economics.