[칼 빼든 공정위]②불공정 행위 점검…유통 플랫폼 수익 모델 '빨간불'

The Fair Trade Commission's investigation into major distribution platforms could fundamentally reshape Korea's e-commerce business model. If unfair trade practices like excessive promotional cost shifting and high commission rates are confirmed, platforms will be forced to restructure their revenue streams, potentially reducing their currently inflated operating margins (9-13% vs. industry average of 5%). This poses a critical threat to platforms' profitability models built on transferring costs to sellers.