카카오엔터 '괴담출근' 웹툰도 흥행…거래액·조회수·댓글 역대 최고

Kakao Entertainment's record-breaking webtoon launch demonstrates the power of transmedia IP strategy, where a web novel's existing fanbase combines with high-quality format adaptation to simultaneously drive both retention and new user acquisition. The dual growth metrics across webtoon and original web novel prove that strategic cross-format expansion creates a virtuous cycle amplifying engagement and monetization. This validates the emerging trend of Korean platforms building comprehensive IP ecosystems rather than relying on single-format releases.