카카오게임즈, '도깨비의세계'로 전통문화 입힌다…한복 코스튬·굿즈 개발

Kakao Games' collaboration demonstrates the growing trend of integrating traditional culture into game content and merchandise, bridging heritage preservation with modern entertainment. By licensing the Dokkaebi's World IP for hanbok and cultural goods, the company capitalizes on rising demand for culturally authentic gaming experiences. This government-backed initiative shows how game IPs can effectively serve as platforms for promoting Korean traditional culture to younger audiences.