카카오, 에이전틱AI 전환 승부수…정신아 "대화부터 결제까지 연결"

Kakao's shift toward agentic AI on KakaoTalk exemplifies how major platforms are evolving beyond traditional services into AI-powered commerce ecosystems. By enabling conversational commerce—where users can chat, search, get recommendations, and pay within the same interface—Kakao demonstrates a critical competitive advantage: the ability to reduce friction in customer decision-making. This transformation highlights how messaging platforms with massive user bases can leverage AI agents to become primary e-commerce channels.