초인마케팅랩, 성공하는 브랜드에는 ‘정체성’이 있다[커머스마케팅 대전]

In an era of AI-driven content mass production, establishing a distinct Brand Identity through creator-led personas and Character Marketing has become a critical survival strategy for long-term sustainability. The shift from traditional SEO to Generative Engine Optimization (GEO) highlights the necessity of strategic data distribution to ensure brand visibility within AI-generated responses.