‘진짜 대표’ 된 서영득, 테슬라 FSD 문 열까

Tesla Korea's newly appointed CEO now leads a company positioned as Korea's top imported car brand in 2025, but faces a regulatory bottleneck preventing Full Self-Driving expansion to the popular Model 3 and Y. Successfully navigating Korea's FTA-related restrictions and hardware compatibility challenges is crucial for maintaining competitive advantage and justifying premium positioning. This market-specific regulatory complexity highlights the broader challenge of rolling out unified autonomous features across geographically fragmented markets.