ended4월 20일· 1 sources
지상파 3사 합산 시청율 2년 연속 30%대…CJ ENM 11%로 반등
Why it matters
The stagnation of terrestrial TV shares alongside CJ ENM's rebound reflects a fragmented media market where traditional dominance is fading. This data highlights the critical need to modernize viewership metrics, as current regulations fail to incorporate the massive shift toward OTT and digital platforms.
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viewership shareCJ ENMterrestrial broadcastingmedia regulationOTTdigital transformation