[증권사 ISA 전쟁]⑥ 한국證, 발행어음·IMA 연계력 주목

The ISA market is rapidly consolidating around securities firms, with major players like Korean Investment pursuing strategies to convert retail ISA customers into long-term wealth management clients through bond issuance and asset management services. This reflects a fundamental shift in financial competition from account acquisition to customer asset retention and lifecycle management. However, the growing preference for overseas ETF investments over domestic long-term portfolios may diverge from securities firms' wealth management ambitions.