[증권사 ISA 전쟁]③ NH證, 해외 ETF 쏠림 속 전략 '시험대'

Korea's ISA market is experiencing a structural shift from domestic-focused savings to global asset allocation, driven by tax efficiency rather than policy intent. As securities firms battle for Gen 2030 customers through digital platforms, this divergence between government goals (domestic investment) and investor behavior (international ETFs) creates both wealth management opportunities and risks to domestic capital market development.