좋은 아이디어는 대중의 지지를 얻기 위해 많은 거짓말이 필요하지 않다 (2008)

This article applies core business school principles—honesty, verification, and accountability—to political decision-making, demonstrating why policies built on false claims inevitably fail. Using the Iraq War WMD controversy as a case study, it argues that when leaders consistently deceive, their predictions become worthless and future decisions relying on their judgment become dangerously unreliable. The essential insight is that organizations lacking proper audit mechanisms and accountability will inevitably repeat their failures.