조옥화 안동소주, 손자 세대서 '조니워커 블루' 꿈꾼다

Traditional Korean Andong Soju is undergoing a strategic shift to compete with global luxury spirits like Johnnie Walker Blue by blending 800 years of heritage with modern innovations like oak aging. This move signifies a crucial evolution for traditional regional liquors, moving beyond domestic preservation to establish a distinct brand identity in the competitive international premium market.