[제조, 브랜드가 되다]현미식품 오그래, 광고 100원에 196원 번다

O-Grae's transition from a traditional manufacturer to a D2C brand highlights the growing importance of data ownership and platform independence in the modern e-commerce landscape. By utilizing Cafe24's data-driven optimization, the company significantly improved its advertising efficiency, providing a strategic blueprint for manufacturers seeking to build their own brand identity.