[제조, 브랜드가 되다]이유식 아빠의 반란…베리네이처, 자사몰로 흑자

This case reveals how manufacturers can achieve profitability by transitioning from platform-dependent marketplaces to D2C channels, where they control customer data and reduce commission costs by 50%. The remarkable 19.4% app conversion rate—3x higher than open marketplaces—demonstrates the strategic advantage of proprietary commerce channels. As more manufacturers adopt AI personalization, this trend signals a fundamental shift in e-commerce power dynamics from platforms to direct-to-consumer brands.