[제조, 브랜드가 되다]엠에스푸드의 '광고비 7배 매출' 자사몰 전략

This case illustrates how traditional manufacturing firms can overcome distribution hurdles and evolve into consumer-facing brands through direct-to-consumer (D2C) channels. MS Food's success demonstrates that integrating high-performance marketing tools with specialized e-commerce platforms can achieve exceptional profitability like 700% ROAS, marking a significant shift in digital survival strategies for manufacturers.