[제조, 브랜드가 되다] 들꽃잠 '자사몰' 전략…'광고비 3배' 매출

Deulkkot Sleep's shift from multi-platform dependencies to a Cafe24-powered Direct-to-Consumer model demonstrates how manufacturing SMEs can regain pricing authority and unlock growth through data-driven advertising. The company's 336% Meta ROAS proves that customer analytics and targeted retargeting—traditionally overlooked by product-focused manufacturers—significantly expand acquisition beyond repeat buyers. This case exemplifies a critical trend where manufacturing-led brands increasingly view e-commerce platform independence as essential to profitability.