정용진 고개 숙인 날..롯데, '7개사 연합군'으로 온오프라인 공습

The retail rivalry between Shinsegae Group and Lotte Group is shifting from individual brand competition to comprehensive group-level ecosystem synergy. While Shinsegae faces significant brand risk management challenges following the Starbucks Korea controversy, Lotte is aggressively leveraging its diverse infrastructure through the L.PASS campaign to capture market share. This transition highlights the growing importance of omni-channel integration and cultural-leisure assets in defining the next generation of retail dominance.