'은밀한 감사'부터 '기리고'까지…CJ ENM, 2분기 반등 기대

CJ ENM's successful integration of OTT-first content into linear TV channels demonstrates a viable strategy for maximizing the lifecycle and profitability of premium Intellectual Property. This synergy not only stabilizes broadcasting viewership but also accelerates global expansion and advertising revenue recovery in a fragmented media landscape.