월드컵 열기 잡아라…넥슨·SOOP·엔씨의 체류시간 전쟁

Korean gaming and streaming platforms are converging sports viewership with interactive games and creator content to extend user engagement during the 2026 World Cup. This shift from passive TV-based viewing to active, gamified multi-platform consumption demonstrates how sports events are evolving from temporary viewership spikes into long-term user retention drivers. The success of these strategies will be measured by their 'lock-in effect'—the ability to convert event-driven users into permanent platform loyalists, fundamentally reshaping digital platform competition.