원유·자체생산으로 아이스크림 판 바꾼다…벤슨, 프리미엄 승부수

Bensen is challenging the promotion-heavy Korean ice cream market by shifting the focus from price competition to high-quality ingredients and automated production. This strategic move signifies a broader retail trend where premiumization and supply chain control are used to redefine consumer expectations in traditional commodity categories.