오프라인 단말기 경쟁…네이버페이 커넥트 '플랫폼' 전략, 우위 선 까닭

The competition in the offline payment terminal market is evolving from simple transaction convenience into a strategic platform battle for merchant data. Naver Pay Connect's deep integration with search, maps, and reviews creates a virtuous cycle of customer acquisition, positioning it as a long-term threat to Toss's early lead in terminal distribution.