예측 불가능한 소비자 여정, AI가 돕는다…크리테오, 에이전틱 AI 활용 전략 제안

Agentic AI is reshaping e-commerce marketing by enabling real-time, data-driven insights that directly improve ROI—with leading retailers reporting ROAS increases of 110% and cost reductions of 33%. This represents a fundamental shift in how brands compete: leveraging AI to rapidly convert consumer data into actionable outcomes across fragmented multichannel environments.