엔씨 '리니지 클래식', 이마트24와 컬래버레이션 캠페인 진행

This partnership between Lineage Classic and E-Mart 24 illustrates a strategic move to re-engage the long-standing fan base by integrating digital game rewards with physical retail experiences. It signifies a growing trend where gaming IPs leverage FMCG channels to boost brand presence and user loyalty through daily touchpoints.