ended5월 12일· 1 sources
에이블씨엔씨, 어퓨 매각 추진 철회
Why it matters
Able C&C's decision to cancel the A'pieu sale highlights the current difficulties in the beauty brand M&A market due to macroeconomic instability. This strategic reversal suggests a shift towards strengthening internal brand equity and pursuing long-term competitiveness rather than immediate capital gains.
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Able C&CA'pieubrand divestituremarket volatilitycosmetics industry