어센트AI의 생성형 AI 답변 속 브랜드 선점 전략[커머스마케팅 대전]

As generative AI reshapes the search landscape, businesses must transition from traditional SEO to Generative Engine Optimization (GEO) to ensure their brands are prioritized in AI-generated responses. By leveraging Category Entry Point (CEP) and intent-based data, brands can strategically occupy the cognitive and semantic spaces within AI models to maintain visibility in the post-search era.