애피어, CMTS 2026서 '에이전틱 AI 커머스' 전략 제시

Appier's showcase of agentic AI-driven personalization solutions at CMTS 2026 highlights a critical industry shift—retailers must move beyond traditional promotions to win genuine customer loyalty. The Baskin-Robbins case demonstrates how integrated AI platforms can transform first-party customer data into sustained engagement, setting a new standard for retail transformation. This signals that sophisticated AI personalization is becoming essential, not optional, for competitiveness in the zero-click commerce era.