애플 ‘울트라’ 로드맵 확인…아이폰·맥북까지 확대

Apple is strategically expanding the 'Ultra' brand to encompass foldable iPhones and OLED touch-screen MacBooks, establishing a new ultra-premium tier above the existing Pro lineup. This shift allows Apple to introduce experimental, high-priced technology to early adopters while keeping the Pro series as a stable professional standard.