애플 스포츠 서비스 국가·지역 확대…월드컵 맞춤 기능도 추가

Apple is aggressively expanding its sports ecosystem to become a primary hub for global fans ahead of major events like the FIFA World Cup. By deeply integrating real-time scores and streaming links across its hardware lineup, Apple enhances user engagement and reinforces its platform's role in the live sports media landscape.