[아티스트컴퍼니 줌인]② 이정재·정우성 동맹…수직계열화 속 시너지 과제

Artist Company, led by top actors Lee Jung-jae and Jung Woo-sung, is pioneering a unique vertical integration model that merges talent management with high-margin IP commerce and ad-tech. This strategic pivot is crucial as it seeks to monetize actor-centric IPs beyond traditional content production, testing whether actor-driven fandom can achieve the commercial scalability seen in K-pop. The move reflects a broader industry trend of diversifying revenue streams to counter global OTT budget cuts and a stagnating advertising market.