신한금융, 은행 기반 원앱 '슈퍼SOL' 띄웠다…MAU 기대치 넘을까

Shinhan's strategy repositions financial services competition around banking apps as the central hub, leveraging its massive SOL Bank user base (10.42M MAU) to capture the growing money movement trend where customers shift deposits into investments. The integration of seamless cross-product experiences—from deposits to stock trading through a single app—and AI-driven service navigation signals how financial groups are reshaping omnichannel strategies through improved user experience rather than app proliferation.