신반포 19·25차 수주전, 포스코이앤씨 '2억 선지급' 실현 가능성은

The intense competition between POSCO E&C and Samsung C&T reflects a shift toward high-stakes financial marketing that tests regulatory limits and project feasibility in urban redevelopment. This case serves as a critical benchmark for evaluating whether aggressive incentive packages can be legally sustained or if they pose long-term risks to project stability.