시스코코리아, 네이버 브랜드스토어 열고 SMB 공략 강화

Cisco's official brand store launch on Naver represents a strategic pivot to capture South Korea's underserved SMB and startup segments through direct e-commerce channels. This move significantly lowers adoption barriers for mid-market companies seeking enterprise-grade networking, security, and collaboration solutions. The expansion highlights a critical industry trend: enterprise technology vendors are increasingly using digital commerce to unlock growth in cost-sensitive market segments.