'승자의 저주' 피자헛 청산…차액가맹금 분쟁 새 국면

Pizza Hut Korea's liquidation reveals a critical structural failure in the franchise system: while franchisees legally won disputes over unfair margin fees, they recovered only 14% of awarded damages as the parent company collapsed. This 'winner's curse' is pushing the industry toward transparent running royalty models and exposing how legal victories can ring hollow without adequate recovery mechanisms, signaling urgent need for systemic reforms.