스튜디오드래곤·한국관광공사 MOU…K드라마 IP로 지역 관광 활성화

Studio Dragon's partnership with Korea Tourism Organization marks a strategic shift from content production to tourism monetization, leveraging its 300+ drama titles to drive offline visitation and regional economic growth. This model bridges entertainment and travel, creating multiple revenue streams while strengthening hallyu's global positioning through location-based experiences.