[스테이블코인: 유통 공룡의 탄생]④ 푸빌라로 시작된 신세계의 코인사업

Shinsegae Group's successful integration of the Puuvilla NFT signals a strategic shift toward a blockchain-based stablecoin economy that leverages its massive offline infrastructure. This move is significant as it demonstrates how traditional retail giants can bypass financial intermediaries to reduce transaction costs while creating a seamless, digital-native loyalty ecosystem.