스마일게이트, 제주에 체험형 콘텐츠 고양이 테마파크 '돌코리숲' 개장

Smilegate's launch of a cat-themed experience park in Jeju demonstrates a significant strategic shift from digital gaming to immersive offline entertainment, tapping into growing consumer demand for experiential wellness and emotional comfort. This expansion of digital IP into physical spaces represents a broader industry trend where gaming companies are diversifying revenue streams and extending brand experiences beyond virtual environments. By bridging digital creativity with on-ground experiential design, Smilegate is pioneering a new entertainment format that combines lifestyle, art, and therapeutic wellness narratives.