손오공, 데프콘TV와 ‘창고 페스티벌’ 개최…유통·콘텐츠 결합 사업 가속

This initiative represents a strategic shift in the retail sector where traditional inventory liquidations are transformed into high-engagement media events through content-commerce integration. By leveraging influential creators and global IPs, Sonokong is establishing a new offline distribution paradigm that prioritizes customer experience and brand loyalty over simple transactions.