샤벳상어 쿠키 아세요?…어른도 흠뻑 빠진 롯데월드 아쿠아리움[현장+]

Cookie Run's collaboration with Lotte World Aquarium demonstrates how game IPs are transcending digital-only business models to become primary drivers of immersive experiential marketing and offline revenue generation. By blending augmented reality with physical spaces, the 'phygital' experience successfully appeals to both children and adults, challenging traditional age-based segmentation in entertainment attractions. The rapid merchandise sell-outs and extended visitor engagement metrics reveal that IP-driven experiences have become a critical differentiation strategy in the competitive theme park industry.