상표권 47% 늘린 크래프톤, 신규 IP 앞세워 '미래성장' 엔진 가동

Krafton is substantially increasing its trademark registrations (47% growth) to move beyond its dependence on BATTLEGROUNDS and establish a robust IP portfolio for future growth. The company is actively protecting intellectual property across new game titles, characters, and worldbuilding elements, while simultaneously diversifying into emerging fields like AI and robotics through subsidiary LUDOROBOTICS. This strategic expansion reflects a fundamental shift from a single-hit-driven business model to a multi-IP entertainment ecosystem.