[삼성TV 사즉생] ⑤ 이원진號 '1위 이후' 답 찾는다

Samsung's appointment of a service and marketing expert signals a strategic shift from a traditional hardware manufacturer to a platform-centric provider. By leveraging its massive install base through Tizen OS and FAST services, Samsung aims to secure recurring revenue streams to counter slowing TV market growth and intense price competition from China.