[삼성TV 사즉생] ③ 20년 1위의 역설…이익은 흔들

Samsung's 20-year reign as the world's top TV manufacturer by revenue conceals a profit crisis, as Chinese rivals like TCL undercut the market with cheaper Mini-LED displays while Samsung burns through margins defending its premium position. The company is pivoting toward AI TV and content platforms to escape the hardware-only profit trap.