[人사이트] 서우석 비마이프렌즈 대표 “팬의 '발견'부터 '재방문'까지 팬덤 비즈니스 설계”

The shift from simple content creation to full-cycle fan journey design marks a new era in the global fandom economy, emphasizing IP owners' direct data ownership. By integrating fragmented value chains through AI-driven predictive analytics, companies can maximize fan lifetime value and tailor experiences across diverse global markets.